Looking forward to the new year, which the prestigious institute paints in this cheerful shade. The color of 2022 was announced at an international online conference in front of design, graphics and fashion experts and journalists from around the world. For the first time in history, Pantone creates an entirely new color: Pantone 17-3938 Very Peri.
The institute has been determining the color of the year for 23 years. In 1963, Pantone created its own system, which is used in various industries such as printing, graphic, interior and fashion design, in order to accurately identify and handle colors. Each year, the color is determined by a long and thoughtful process that takes into account trends in lifestyle, culture and industry. Events from the art world, upcoming films, socio-economic and political conditions, travel destinations, new technologies – really everything can have an impact. The name of the color is important so that the right message can reach people.
Very Peri is a combination of purple-red shades and blue and presents the idea of transforming our previous ideas about the physical and digital world. According to experts, this transformation occurs after several global lockdowns and isolations, which means that the digital world is taking a new place in our lives.
Leatrice Eiseman, the executive director of the Pantone Color Institute, describes Pantone 17-3938 Very Peri as conveying “a spritely, joyous attitude and a dynamic presence that encourages courageous creativity and imaginative expression”.
The company explains that the color is inspired by the rise of gaming, the metaverse, and growing popularity of virtual currencies and NFTs – fusing modern, daily life with the digital sphere.
“We are living in transformative times. Very Peri is a symbol of the global zeitgeist of the moment and the transition we are going through. As we emerge from an intense period of isolation, our notions and standards are changing, and our physical and digital lives have merged in new ways”, he said.
According to experts, the color of 2022 – Very Peri will encourage people to look closely at the transformative processes in their lives and help them embrace new opportunities to rewrite life after Covid. This vibrant and intriguing new nuance will inspire professionals in the fields of fashion, product, graphic design and digital arts to look for new codes of expression.
In the home Very Peri will bring playful freshness to the interior, enlivening the space with unusual color combinations. This universal shade is suitable for various materials, textures and finishes and can be used for entire walls in the home, as well as for individual accents, such as furniture and accessories.